I'm a Designer. Creative Director. Composer of ideas.
Someone who knows how to think. How to use emotion and information to create compelling experiences. How to make the complex simple. How to make the every day interesting. I make things happen. Good things.
A website and web app designed to improve efficiency and put product and technical information in the hands of engineers and customers. Includes easy access to comprehensive information on over 100 different products. Manuals, parts guides and specification sheets are never more than 3 clicks away. The product information page provides access to over 300 downloads in 2 clicks. As part of the redesign, I also developed an on-line interactive CFM calculator that provides instant feedback to customers showing how to properly size equipment.
Order food to go when you are on the go. I worked with a software development shop on the design and UI of a food app. Designed for both independent and franchise restaurants, Quick Bites lets users order meals that will be picked up at the location. Pencil layouts, to wireframes, prototyping, in-store web interface and parking lot signs, everything they needed was created fast and fresh.
From online banners to print. From email to B2B, it is all about delivering an idea in a method that matters. Make it compelling, interesting and enduring. Good ads cut through the clutter, deliver relevant information and hopefully drive action that leads to results. Simple and direct is always the best way in my opinion. A few examples.
Developed for Ambit Consultants as a mobile recruitment and management tool. This app includes marketing, training and business building content as well as links to live private and public websites. Built with Adobe DPS, it seamlessly integrates existing materials with new marketing tools and videos I developed. The entire project was completed within eight weeks, from initial concept to launch.
Unfortunately, it's a paid DRM app that is only available directly from the company, not through iTunes or Google Play. If you want to see it live call me.
Watchguard is leading provider of law enforcement cameras in the U.S. I worked with their team on the design and UI/UX of their latest camera system. My involvement was primarily on the design of UI graphics and iconography, but I also consulted and worked on everything from the touchscreen inputs to the shape, look and feel of the camera and buttons.
These images show the progression from the initial comp to the the finished product in a patrol car.
Working with my good friend Scott Simmons, we designed everything for Nasopure (except the kitchen sink it hopefully drains into). We worked with injection molding companies on the thickness and shape of the bottle, plastics manufacturers on the packaging, and retailers on the physical size of the finished product to maximize shelf space. Of, course we also developed the logo, branding, website, how-to videos and advertising campaign.
Designed to work in concert with the AmbitApp, this starter kit provides new Consultants with the tools to be successful. The previous kit was a box of "stuff" that was too complicated and cumbersome to be effective.
I completely rethought the onboarding process and redesigned the content. The new kit reduces the presentation to 10 slides from 72 and simplified the training tool. I also included a stack of personalized business cards. The new design improved efficiency and cut the cost of production and shipping by 70%.
Sometimes less is more.
Bugs. Marks. Badges. Labels. Emblems. Whatever you want to call them, they’re the little things nested in the corner of your ad or crawling across your screen. And they’re carrying the weight of your whole brand. Yes, I've done a few. A few hundred. These are a some of my favorites. There are plenty more. Let me know if you'd like to see them.
I used to always say "it has to work in black and white" Now I also include "and on a train".
I am an independent collaborative creative based east of Dallas, Texas. I work with a diverse range of individuals, companies, brands and partners across multiple platforms, specializing in brand identity, creative direction and digital design.
I'm Michael Sprong - yes it's a funny name. Sprong. Not spring, sprang or sprung, but Sprong with an O. As in, "Oh, that's nice work."
I'm a creative director who takes a direct, bold approach to solving problems. I develop content for a variety of applications including identity systems, promotional materials, digital content and campaigns, packaging and publication design.
My work has received numerous awards from local, national, and international design and advertising organizations and publications, including the Dallas Advertising League, the D.S.V.C, Print Magazine, Communication Arts, the New York Art Directors Club, Graphis, and the A.I.G.A.
You need creative solutions to your communication problems. Over the years, I've learned those answers are usually found at the short end of a pencil. No make-believe processes to imply I reinvented the wheel. No cutting-edge think-tanks and bogus work-flow diagrams. No top secret, proprietary "design methods" I promise to share when you sign up for some virtual magazine. Just me, a pencil, paper, and hard work. Why? Because I think that is still the best way to develop great ideas. It's one of the few things about the creative industry that hasn't changed in my 20+ years. The other? When you hire sprongdesign, you still get sprongdesign.
Let's talk about how we can do good things together.
Or give me a call at the shop: 972.742.9692